Comment by kstrauser

That’s exactly right. BBB is Yelp for boomers, and that’s it. I’ve heard plenty of older family and acquaintances wave it around like a weapon: “if they don’t honor my (ridiculous) request, I’ll sic the BBB on them!” And then… what? I’m sure someone, somewhere checks BBB before doing business with a company, but I’ve never personally seen someone do it, and without that feedback loop, the BBB is just another private review site with zero teeth.