Fertit actually leverages the best of both worlds through our SMTP integration approach:
Use Established ESPs for Delivery: Fertit connects to your existing SMTP provider (SendGrid, Mailgun, Amazon SES, etc.) - so you still get their deliverability infrastructure and IP reputation.
Save on Interface & Features: Instead of paying $50-300/month for ConvertKit or Mailchimp's full platform, you pay $5-10/month for Fertit's management layer while using a cheaper transactional email service for actual delivery.
Cost Comparison:
Traditional ESP: $79/month for 5,000 subscribers
Fertit approach: $9.99/month (Pro plan) + $15/month (SendGrid) = ~$25/month total
Use Established ESPs for Delivery: Fertit connects to your existing SMTP provider (SendGrid, Mailgun, Amazon SES, etc.) - so you still get their deliverability infrastructure and IP reputation.
Save on Interface & Features: Instead of paying $50-300/month for ConvertKit or Mailchimp's full platform, you pay $5-10/month for Fertit's management layer while using a cheaper transactional email service for actual delivery.
Cost Comparison: Traditional ESP: $79/month for 5,000 subscribers Fertit approach: $9.99/month (Pro plan) + $15/month (SendGrid) = ~$25/month total