As someone who is forced to use Ryanair to move around Europe because they priced out any other competition with their unfair, dark pattern-y, and borderline deceitful tactics, I can't wait for them to be regulated into a much more reasonable market position.
Easyjet, while being problematic in many ways, is not even remotely as bold and arrogant as Ryanair in this regard.
Also, there is an element of fundamental need in booking flights last minute (visiting a sick family member abroad, for example): getting a Ryanair ticket in these conditions means paying an incredible amount of money for a subpar service. They thrive on this.
Personal Experience: last minute ticket from Italy to Germany, major airports, bought the morning for the evening with Ryanair with no luggage: 569€.
Personal Experience: last minute ticket from Italy to Germany, major airports, bought the morning for the evening with Ryanair with no luggage: 569€.