Comment by WalterBright

Many products come in 3 levels of quality:

1. the stripper, designed for a minimum price that will draw people into the showroom

2. the luxe, which has every feature, designed for the people who don't care about the price

3. the midrange, which is what most people wind up buying

This strategy maximizes the profit that can be made. You'll see it from refrigerators to cars.