Beyond meat burgers taste like flavored plastic grounds, so until these plant based alternatives can close the taste gap its not going to go anywhere. And they have had years to make it taste better, so I suspect theres something fundamental that makes it very difficult.
It is just too much to ask the public to buy worse tasting food at a higher price, all to feel morally better about yourself.
It is just too much to ask the public to buy worse tasting food at a higher price, all to feel morally better about yourself.