>Ratings compression
Star ratings on major platforms increasingly cluster between 4.3 and 4.9, leaving buyers little room to distinguish products.
Last year I was skimming through IKEA furniture and majority of reviews are 4 or 5 stars. And that makes me think that people who don't like IKEA products are either so pissed that they do not want leave 1 star review or IKEA removes bad reviews.
Last year I was skimming through IKEA furniture and majority of reviews are 4 or 5 stars. And that makes me think that people who don't like IKEA products are either so pissed that they do not want leave 1 star review or IKEA removes bad reviews.