Anybody knows the business reason for this feature to exist? most people here and in other places are incredibly frustrated with auto-translate and the inability to turn it off. I include myself in that bunch.
There are two potential reasons in my mind:
- Youtube folks A/B tested it and it got more engagement - n/ views, time viewed per video, etc. (but were they tracking the right metrics? ie did they capture user frustration)
- Some 'guru' at Youtube decided "it's good UX" and "it's what everybody wants". In such case, the damage the 'guru' is doing is unbelievable. Millions of people annoyed across the world... every single day.
There are two potential reasons in my mind: - Youtube folks A/B tested it and it got more engagement - n/ views, time viewed per video, etc. (but were they tracking the right metrics? ie did they capture user frustration) - Some 'guru' at Youtube decided "it's good UX" and "it's what everybody wants". In such case, the damage the 'guru' is doing is unbelievable. Millions of people annoyed across the world... every single day.