Comment by vouaobrasil

Engineering-wise, it sometimes isn't. But it does send a signal that can also become a trend in society to be more respectful of our energy usage. Sometimes, it does make sense to focus on the most visible aspect of energy usage, rather than the most intensive. Just by making your website smaller and being vocal about it, you could reach 100,000 people if you get a lot of visitors, whereas Google isn't going to give a darn about even trying to send a signal.