I always feel really grotty about evangelising for products, but I switched to Kagi about six months ago and it really is a better experience. In almost all cases, the search results are as good as or better than Google, and I don't have to scroll through an increasing number of misleading ads to see them. I'm a happy customer.
When I first switched, I would often click the button to run the search on google for queries that weren't immediately giving me what I wanted (rather than go through the next few pages of results), but invariably I wouldn't find it there either. I think that's what gave me confidence that Kagi's results were at least as trustworthy as anything else. (to compare, I did the same thing in my multiple abortive attempts to switch to DDG and it always came up wanting).
When I first switched, I would often click the button to run the search on google for queries that weren't immediately giving me what I wanted (rather than go through the next few pages of results), but invariably I wouldn't find it there either. I think that's what gave me confidence that Kagi's results were at least as trustworthy as anything else. (to compare, I did the same thing in my multiple abortive attempts to switch to DDG and it always came up wanting).