If consumers can't even buy these drugs, why do the direct marketing at all? Are you trying to suggest the consumer doesn't have much weight in the prescribing decisions of their doctors?
Clearly the pharmaceutical companies think there's a strong reason to directly market these drugs to consumers even if they can't directly purchase these drugs. The ads almost always say "ask your doctor about..." not "think about prescribing x to your patients..." If these ads didn't do much the industry wouldn't be spending billions of dollars on them.
Clearly the pharmaceutical companies think there's a strong reason to directly market these drugs to consumers even if they can't directly purchase these drugs. The ads almost always say "ask your doctor about..." not "think about prescribing x to your patients..." If these ads didn't do much the industry wouldn't be spending billions of dollars on them.