At my old company we did some guerilla marketing on Reddit and got a post go mega viral (front page for 3 days) 15k+ upvotes.
For us it was a bit different because we were doing robotic F&B so people could come to our restaurant to see the place from Reddit IRL.
I would target memes in niche dev communities if you want direct outreach. Like if you're looking for people to test your product you'd have more luck on a 100 upvote post in some obscure deeptech subreddit then you would if your post got 10k upvotes on r/funny.
Sorry for any grammar mistakes - writing this on the rush hour train :)
For us it was a bit different because we were doing robotic F&B so people could come to our restaurant to see the place from Reddit IRL.
I would target memes in niche dev communities if you want direct outreach. Like if you're looking for people to test your product you'd have more luck on a 100 upvote post in some obscure deeptech subreddit then you would if your post got 10k upvotes on r/funny.
Sorry for any grammar mistakes - writing this on the rush hour train :)