It's hard to say what the quarter would have been like without a major ad push in Q3. Maybe the ads were bad, but maybe their revenue would have been worse without them-- solely from a business perspective, you have to be careful with statements like that.
For all I know, their advertisement strategy is what saved the company from needing to lay off 20k in this announcement.
For all I know, their advertisement strategy is what saved the company from needing to lay off 20k in this announcement.