I agree with the point you made, that's pretty much the only way to create a 'meaningful' relationship, or build trust.
But i'm thinking more in terms of just to share my thoughts/insights/learnings, etc. Blog & newsletter combo is good (i'm doing that for the last 1 year) but it requires far more effort than writing a ... for the lack of a better word, "LinkedIn post sized" content. You know, easy to write - easy to digest, gets the point across, and also gets to the "professional audience".
But i'm thinking more in terms of just to share my thoughts/insights/learnings, etc. Blog & newsletter combo is good (i'm doing that for the last 1 year) but it requires far more effort than writing a ... for the lack of a better word, "LinkedIn post sized" content. You know, easy to write - easy to digest, gets the point across, and also gets to the "professional audience".