The line is blurry. Google is positioning Gemini not just as an app, but as a OS level feature. The OS can by definition reach into any third-app app to do anything it wants. I'll give some more examples of OS-level features in case it's not clear: copy/paste is an OS-level feature and it is designed to extract arbitrary text or content from third party apps (copy) and insert them into third party apps (paste); screenshotting is an OS-level feature and it is designed to capture the visible views of any third party app with the only exception being DRM content.
Apple Intelligence has similar marketing. In last year's WWDC, there was the whole "Siri, when is my mom's flight landing?" segment (see https://developer.apple.com/videos/play/wwdc2024/101/ at 1h22m) that didn't generate any controversy. So for some reason people think Siri should rightfully be an OS-level feature but Gemini should not. Got it. I guess Apple's PR is just that much better than Google's.
Apple Intelligence has similar marketing. In last year's WWDC, there was the whole "Siri, when is my mom's flight landing?" segment (see https://developer.apple.com/videos/play/wwdc2024/101/ at 1h22m) that didn't generate any controversy. So for some reason people think Siri should rightfully be an OS-level feature but Gemini should not. Got it. I guess Apple's PR is just that much better than Google's.