Comment
Comment by BMc2020
Cool people are perceived to be more extraverted, hedonistic, powerful, adventurous, open, and autonomous, whereas good people are more conforming, traditional, secure, warm, agreeable, universalistic, conscientious, and calm. This pattern is stable across countries, which suggests that the meaning of cool has crystallized on a similar set of values and traits around the globe. We build on the results to advance a theory of the role that coolness plays in establishing social hierarchies and changing social and cultural practices and norms.