IMHO the incentives are disproportionately in favour of everyone doing something that hurts consumers (= "something that I don't like"), thus regulation in favour of consumer rights is appropriate.
There isn't a scenario where, at scale, someone can offer a product that respects consumer rights and is successful, because it's too profitable to not respect consumer rights just like it wasn't in many other cases.
There isn't a scenario where, at scale, someone can offer a product that respects consumer rights and is successful, because it's too profitable to not respect consumer rights just like it wasn't in many other cases.