Comment by hammock

There is a mattress company called Tuft and Needle. They started right at the early beginning of the mattress-in-a-box trend, but offered a unique product. For the first six months of operation, they made a Japanese-inspired cotton mattress filled with wool batting and was made in the USA. Before I had a chance to order one though, they had already pivoted away from that unique product (that doesn’t exist even today) and were dropshipping the same generic PU foam mattresses made in China as everyone else, with very little change to their website even. I was sad