Google's "AI Overview" is massively reducing click-through rates too. At least there's a search intent unlike ChatGPT?
> It used to be that for every 2 pages G scraped, you would expect 1 visitor. 6 months ago that deteriorated to 6 pages scraped to get 1 visitor.
> Today the traffic ratio is: for every 18 pages Google scrapes, you get 1 visitor. What changed? AI Overviews
> And that's STILL the good news. What's the ratio for OpenAI? 6 months ago it was 250:1. Today it's 1,500:1. What's changed? People trust the AI more, so they're not reading original content.
> It used to be that for every 2 pages G scraped, you would expect 1 visitor. 6 months ago that deteriorated to 6 pages scraped to get 1 visitor.
> Today the traffic ratio is: for every 18 pages Google scrapes, you get 1 visitor. What changed? AI Overviews
> And that's STILL the good news. What's the ratio for OpenAI? 6 months ago it was 250:1. Today it's 1,500:1. What's changed? People trust the AI more, so they're not reading original content.
https://twitter.com/ethanhays/status/1938651733976310151