I'm a psychiatrist, so I obviously have a bias, but I have been pretty alarmed by the caviler attitude to the diagnosis and treatment of ADHD and Autism-spectrum disorders.
This is not specifically directed at this product launch, rather a general observation, but we have evidence based instruments to aid in diagnosis (that still requires a contextual clinical interpretation!) and evidence about what works and what doesn't. Most of the stuff I see is pretty squarely an evidence-free affair. Wether it's a cash grab or a well-intentioned effort, both can be harmful.
Marketing interventions to a specific diagnosis with known treatments should not be taken lightly. Non-medical interventions can be effective, and therefore they can be harmful.
This is not specifically directed at this product launch, rather a general observation, but we have evidence based instruments to aid in diagnosis (that still requires a contextual clinical interpretation!) and evidence about what works and what doesn't. Most of the stuff I see is pretty squarely an evidence-free affair. Wether it's a cash grab or a well-intentioned effort, both can be harmful.
Marketing interventions to a specific diagnosis with known treatments should not be taken lightly. Non-medical interventions can be effective, and therefore they can be harmful.