Comment by fathomdeez

On the flip side I was at a startup using auth0, because as you said, not a core part of the business right? Until the traction hit and they had hundreds of thousands of users. Suddenly the auth bill became untenable - users are great but there wasn’t enough revenue to cover these costs. Auth0 didn’t budge. In fact they were outright nasty to deal with. They were holding our user logins and passwords hostage and they knew it.