It has to be a cost thing. HLS is so insanely optimised down to the hardware level that adding any kind of compute for targeting would increase costs exponentially.
I’m not too deep into it anymore but there’s some great articles from Netflix out there talking about the crazy optimisations done to their edge servers for streaming.
I’m not too deep into it anymore but there’s some great articles from Netflix out there talking about the crazy optimisations done to their edge servers for streaming.