In 2025 it's actually not that expensive. CDNs aggressively drive down the cost of streaming video.
A 1080p music video costs about one tenth of one cent to serve to one person at retail CDN rates.
You could easily host this yourself and decide what the terms are to view it. E.g. ads, or paywall or free because you benefit from the exposure.
Once upon a time AdSense/YouTube saved you from getting an unmanageable $5,000 bill from your ISP because your content went viral but nowadays their value proposition is more about network effects plus built-in revshare scheme.
A 1080p music video costs about one tenth of one cent to serve to one person at retail CDN rates.
You could easily host this yourself and decide what the terms are to view it. E.g. ads, or paywall or free because you benefit from the exposure.
Once upon a time AdSense/YouTube saved you from getting an unmanageable $5,000 bill from your ISP because your content went viral but nowadays their value proposition is more about network effects plus built-in revshare scheme.