Comment by temporallobe

I would be fine with the consumption model as long as it’s reasonable, but I honestly believe that streaming services hate this idea because it’s not as profitable as the ad model. In fact I am becoming more and more frustrated with services that I am paying for which show me ads even for “ad-free” experiences. For example, I pay for the highest tier of ad-free Hulu and Disney+ but Hulu somehow carves out exceptions for so-called non-Hulu content. So during some of those shows, you will see very frequent, very repetitive ads and it is quite obnoxious. There is literally not even an option to pay for a higher level of ad-free experience (I would!) because I guess they REALLY want to sell me Wegovy and SNHU and whatever other nonsense. The interruptions have gotten so obnoxious that I have lost interest. The only other option is to simply buy the episodes I am interested in. Or stop watching streaming content altogether.