IIT has always interested me, and after reading some of the detractors[1] I get that it has problems, but I still don't get the general lack of attention/interest or even awareness about it. It seems like a step in the right direction, establishing a viable middle ground somewhere between work in CS or neuroscience that measure and model but are far too reluctant to ever speculate or create a unifying theory, vs a more philosophical approach to theory of mind that always dives all the way into speculation.
[1] https://scottaaronson.blog/?p=1799