Like the ancient Romans I couldn't care less about the authenticity of any wine so long as it tasted reasonably well. Anyone making a fuss over provence outside of whether or not it's safe to drink, tastes good and a few basic criteria is just a snob.
"Oh dear boy, how can you drink that Burgundy, it's not even from Chateaux le Snob".
"Oh dear boy, how can you drink that Burgundy, it's not even from Chateaux le Snob".