I think I know what happened.
The A-squad design team left Apple 15 years ago.
The B-squad left 5 years ago.
What remains is a sea of Gen Z designers who weren't yet alive when the foggy glass of Windows Vista seemed like a good idea.
Meanwhile, the talent wars are raging, with every AI company offering 7-figure salaries to the best of Apple's prodigies.
Apple is now the old guard. They're no longer cool, and as a public company, cost controls are too stringent; they can't pay as much. What is Apple to do?
They can give the designers a sense of ownership. It's not a question of how (un)qualified the team is; it's a retention play.
Is the design good? The A and B squads would say no. But this is the best Apple can do these days to keep critical talent engaged.
They'll burn a cycle re-learning fundamental lessons in accessibility, retain talent, and cling to the hope that next year they'll have a midwit Siri than can book a flight with a decent looking UI.
The A-squad design team left Apple 15 years ago.
The B-squad left 5 years ago.
What remains is a sea of Gen Z designers who weren't yet alive when the foggy glass of Windows Vista seemed like a good idea.
Meanwhile, the talent wars are raging, with every AI company offering 7-figure salaries to the best of Apple's prodigies.
Apple is now the old guard. They're no longer cool, and as a public company, cost controls are too stringent; they can't pay as much. What is Apple to do?
They can give the designers a sense of ownership. It's not a question of how (un)qualified the team is; it's a retention play.
Is the design good? The A and B squads would say no. But this is the best Apple can do these days to keep critical talent engaged.
They'll burn a cycle re-learning fundamental lessons in accessibility, retain talent, and cling to the hope that next year they'll have a midwit Siri than can book a flight with a decent looking UI.