> While the tech press fixated on Apple's relatively quiet AI story at WWDC 2025, the company was executing a more subtle strategy. Rather than engaging in the current LLM arms race (where it's demonstrably behind), Apple doubled down on what it does best: creating compelling user experiences through design and integration.
I cant believe real people actually believe this kind of stuff. The author seems to think tech press alone is fixated on AI story. Apple themselves was all gung-ho about AI last time around. They sold an entire line of iPhones touting the benefits of AI. They even "invented" a brand for their line of offering - Apple Intelligence.
And when it all fell flat, Apple had to apologize and had to (yes, had to) showcase other things. Liquid Glass essentially was a replacement for that. If Apple had anything meaningful to show in AI world, it would have show cased that.
And author seems to think Apple is playing 4D chess. Sometimes the simplest explanation is what is really going on.
I cant believe real people actually believe this kind of stuff. The author seems to think tech press alone is fixated on AI story. Apple themselves was all gung-ho about AI last time around. They sold an entire line of iPhones touting the benefits of AI. They even "invented" a brand for their line of offering - Apple Intelligence.
And when it all fell flat, Apple had to apologize and had to (yes, had to) showcase other things. Liquid Glass essentially was a replacement for that. If Apple had anything meaningful to show in AI world, it would have show cased that.
And author seems to think Apple is playing 4D chess. Sometimes the simplest explanation is what is really going on.