> I think it’s just very, very easy to create a system of people collectively doing evil things where no one person carries the burden of evil individually enough to really feel sick enough with what they’re contributing to.
Which is why I don't think punishing just the company itself is enough. The engineers, designers, PM's that implemented this should also receive punishment, sufficient enough to make anyone thinking of participating in the implementation of such systems has reason enough to feel sick, if only for their own skin. Make it clear that participating in such things carries the risk of losing your career, a lot of money, and potentially even your freedom.
Which is why I don't think punishing just the company itself is enough. The engineers, designers, PM's that implemented this should also receive punishment, sufficient enough to make anyone thinking of participating in the implementation of such systems has reason enough to feel sick, if only for their own skin. Make it clear that participating in such things carries the risk of losing your career, a lot of money, and potentially even your freedom.