Comment Comment by 1231232131231 https://www.justia.com/intellectual-property/trademarks/stre...When a trademark becomes "genericized," the trademark is lost and any other company can use it for their own products. The word "escalator" used to be a trademark and now anyone can sell escalators and market them as such. parent 1231232131231 1 year ago
When a trademark becomes "genericized," the trademark is lost and any other company can use it for their own products. The word "escalator" used to be a trademark and now anyone can sell escalators and market them as such.