Saw some other products partners with a Cloud vendor for marketing exposure, so we look into it.
It turns out that the most effective and easy way for their sales rep to pitch your products to their client is if you have something complementary. For us, this is because they have similar products, so they can propose it to the client if they don't like the native one.
It turns out that the most effective and easy way for their sales rep to pitch your products to their client is if you have something complementary. For us, this is because they have similar products, so they can propose it to the client if they don't like the native one.