I like the idea in general principle - but if I lived in the right city/country, and didn't already have something similar, my first thought based on the landing page pictures would be;
"This is only for white guys in their twenties."
I don't know if that's intentional, but if I was in the location target market, I'd close the tab at that point.
"This is only for white guys in their twenties."
I don't know if that's intentional, but if I was in the location target market, I'd close the tab at that point.