My wife quit Duolingo the week before this announcement after years of watching Duolingo prioritize attention manipulation over learning. She had a nearly 6-year streak and was on the paid version at the time, but realized that it wasn't actually helping her learn any more: she'd at some point begun maintaining a streak just for the sake of maintaining a streak.
The best documentation for Duolingo's decline is this article from a few years ago [0]. It's a piece by Duolingo's CPO (who was a former Zynga employee) where he discusses at length how Duolingo started using streaks and other gamification techniques to optimize their numbers. He has a lot to say about manipulating users into spending more time with them, but in the entire piece he barely even gives a token nod to the supposed mission of the company to help people learn. The date he cites for the beginning of their efforts to optimize numbers pretty closely correlates to my sense for when my wife began to complain about Duolingo feeling more and more manipulative and less and less useful.
This past month they finally jumped the shark and she decided to quit after 6+ years. The subsequent announcement that they'd be using AI to churn out even more lackluster content gave us a good laugh but was hardly surprising: they'd given up on prioritizing learning a long while ago.
The best documentation for Duolingo's decline is this article from a few years ago [0]. It's a piece by Duolingo's CPO (who was a former Zynga employee) where he discusses at length how Duolingo started using streaks and other gamification techniques to optimize their numbers. He has a lot to say about manipulating users into spending more time with them, but in the entire piece he barely even gives a token nod to the supposed mission of the company to help people learn. The date he cites for the beginning of their efforts to optimize numbers pretty closely correlates to my sense for when my wife began to complain about Duolingo feeling more and more manipulative and less and less useful.
This past month they finally jumped the shark and she decided to quit after 6+ years. The subsequent announcement that they'd be using AI to churn out even more lackluster content gave us a good laugh but was hardly surprising: they'd given up on prioritizing learning a long while ago.
[0] https://news.ycombinator.com/item?id=34977435