Reminds me of an interesting exchange with a friend in sales and marketing recently.
It's an engineer-heavy company, and he's a marketing guy. He was brought in to give them some sales direction, some strategy. He comes up with some standard strategy, presents it. No, reasons. Meetings and presentations and essentially repeated NOs later, months and months of this, he eventually says to himself:
This is industry standard stuff. They're rejecting it because they don't understand. I'll do a big presentation, come up with loads of metaphors and catchy phrases and graphs, and present it.
He does this, result: oh, brilliant stuff, let's get this all implemented! Wonderful. It's the exact same stuff as before.
The story was told to me in terms of - "ah, isn't it great that everyone finally understood!", and my response was based on exactly your observation. They understood roughly as much as before, but if you don't get the metaphors, you look silly!
It's an engineer-heavy company, and he's a marketing guy. He was brought in to give them some sales direction, some strategy. He comes up with some standard strategy, presents it. No, reasons. Meetings and presentations and essentially repeated NOs later, months and months of this, he eventually says to himself:
This is industry standard stuff. They're rejecting it because they don't understand. I'll do a big presentation, come up with loads of metaphors and catchy phrases and graphs, and present it.
He does this, result: oh, brilliant stuff, let's get this all implemented! Wonderful. It's the exact same stuff as before.
The story was told to me in terms of - "ah, isn't it great that everyone finally understood!", and my response was based on exactly your observation. They understood roughly as much as before, but if you don't get the metaphors, you look silly!