When I think of OpenAI hardware I can't help but think of Akins Laws of Spacecraft Design [0]:
> 39. Any exploration program which "just happens" to include a new launch vehicle is, de facto, a launch vehicle program.
Having a Jony Ive project on the side isn't going to do squat for OpenAI—if they're going to go into consumer hardware that's going to need to be an all-consuming strategic pivot, which their other moves suggest they're not doing. They're currently in spaghetti at the wall mode with Jony Ive as just one bet among many, which is a very bad way to approach a new piece of consumer hardware that's meant to compete with Apple.
> 39. Any exploration program which "just happens" to include a new launch vehicle is, de facto, a launch vehicle program.
Having a Jony Ive project on the side isn't going to do squat for OpenAI—if they're going to go into consumer hardware that's going to need to be an all-consuming strategic pivot, which their other moves suggest they're not doing. They're currently in spaghetti at the wall mode with Jony Ive as just one bet among many, which is a very bad way to approach a new piece of consumer hardware that's meant to compete with Apple.
[0] https://spacecraft.ssl.umd.edu/akins_laws.html