Have you hit the point where they have to pay again, yet?
My product was originally offered as “one time purchase, one year of updates”, and the customer confusion/anger didn’t show up until I offered a discounted early renewal over Black Friday a few years back.
My product was originally offered as “one time purchase, one year of updates”, and the customer confusion/anger didn’t show up until I offered a discounted early renewal over Black Friday a few years back.