Tesla were always a weird fit for the European markets. They are too big and especially too wide. The finish is haphazard. At their price point, which is high for all the segments they compete in, they don't really compare favorably to European brands. They used to be able to compete on battery performance and drive trains but that's hardly the case anymore. It was always pretty clear that Tesla is entirely driven from the USA and has no idea of how and what to sell to European in a way not too dissimilar to other American car makers which could never really succeed in Europe either.
Meanwhile, BYD is genuinely competitive in Europe. Their cars are well positioned in the middle of every segments they are in. They would actually be on the more accessible side without tariffs. Their design is nothing to talk about but they blend well with other cars. Their size is great. They do ok confort-wise, nothing extraordinary but not too shabby either.
Basically, they are ok cars at an ok price, something which can't be said of Tesla.
Tesla were always a weird fit for the European markets. They are too big and especially too wide. The finish is haphazard. At their price point, which is high for all the segments they compete in, they don't really compare favorably to European brands. They used to be able to compete on battery performance and drive trains but that's hardly the case anymore. It was always pretty clear that Tesla is entirely driven from the USA and has no idea of how and what to sell to European in a way not too dissimilar to other American car makers which could never really succeed in Europe either.
Meanwhile, BYD is genuinely competitive in Europe. Their cars are well positioned in the middle of every segments they are in. They would actually be on the more accessible side without tariffs. Their design is nothing to talk about but they blend well with other cars. Their size is great. They do ok confort-wise, nothing extraordinary but not too shabby either.
Basically, they are ok cars at an ok price, something which can't be said of Tesla.