This is a bit of a risk for Ive, as until now he is credited with Apple's lauded design. If he does not produce an immediate success it'll be brand damaging and wobble on his reputation.
I also suspect it might go that way: post-Ive designs have been credited as being better, particularly around apple's laptops that were perceived as too heavily favouring form over function.
More realistically Apple's design is good because they take the iterative approach seriously.
I also suspect it might go that way: post-Ive designs have been credited as being better, particularly around apple's laptops that were perceived as too heavily favouring form over function.
More realistically Apple's design is good because they take the iterative approach seriously.