> Price is 3-4 times higher but it lasts 5-10 times longer
The problem is that if an Ikea furniture lasts 15 years then that's enough. People no longer need 50-100 years furniture, because nobody wants to inherit old stuff anymore.
Life's circumstances change faster and buying quality often isn't worth it. Maybe a Miele dishwasher last twice as long at double the price. But it will become old after 10 years even so.
The problem is that if an Ikea furniture lasts 15 years then that's enough. People no longer need 50-100 years furniture, because nobody wants to inherit old stuff anymore.
Life's circumstances change faster and buying quality often isn't worth it. Maybe a Miele dishwasher last twice as long at double the price. But it will become old after 10 years even so.