Comment by MrKurtHaeusler

I don't think they are going for the HN type programmer market, but other types of programmers will not see anything wrong with it. I am thinking more hobbyist programmers and enterprise programmers etc. The closest they get to an online community is Facebook and they perhaps discover answers on stack-overflow after googling but have never thought of creating an account. They probably think, facebook is cool, now here is something like facebook for programmers!