Comment by benhoskins

Hmmm. What the author fails to acknowledge is the 'bakelite' phenomenon. When bakelite was first used all those years back, it's sales tanked because it looked like the proto-plastic it was. It wasn't until it was made to look like wood that it became accepted, then the consumers of it were taken on a journey back to the original aesthetic. Put simply, sometimes people aren't ready to accept the intrinsic properties of a thing unless they've been led along a path towards it.