LLM's are clearly in the "open hand" phase of development. Money doesn't matter and the only goal is to onboard users. Think Uber when rides were $3 in clean new cars and youtube when there were no ads.
But the time will come when a return on investment is needed, and it's going to be, like everything else, subscribe or view ads.
What remains to be seen is how these ads will be implemented. Will it be obvious shout outs in context? Nudging of a user towards a product? A token balance tied to watching old school regular ads? A hybrid approach of all the above?
I don't think open models will come to the rescue either. Mass market will want to use the best models with the least friction. The moment you have to do more than go to a website and start prompting, 90% of mass market is out.
But the time will come when a return on investment is needed, and it's going to be, like everything else, subscribe or view ads.
What remains to be seen is how these ads will be implemented. Will it be obvious shout outs in context? Nudging of a user towards a product? A token balance tied to watching old school regular ads? A hybrid approach of all the above?
I don't think open models will come to the rescue either. Mass market will want to use the best models with the least friction. The moment you have to do more than go to a website and start prompting, 90% of mass market is out.