But is 250k euros an appropriate fine for the personally identifiable information that’s been collected and associated with behavioural metrics, political preferences, confidential health data, and other private data points by the 600+ companies that make up IAB and their partners?
This is less than 500 euros per company. They probably pay more each month to host the illegally collected data.
And they probably have the data for millions of EU citizens. Maybe a billion+ profiles worldwide. Granted, the numbers are pulled out of thin air, but what’s a reasonable estimate if not that?
But is 250k euros an appropriate fine for the personally identifiable information that’s been collected and associated with behavioural metrics, political preferences, confidential health data, and other private data points by the 600+ companies that make up IAB and their partners?
This is less than 500 euros per company. They probably pay more each month to host the illegally collected data.
And they probably have the data for millions of EU citizens. Maybe a billion+ profiles worldwide. Granted, the numbers are pulled out of thin air, but what’s a reasonable estimate if not that?
Unless I’m misunderstanding…