> Something not roasted to a charred crisp (looking at you, Starbucks).
Not everyone is going to like less-roasted beans. Less roasted beans have strong, distinct flavors which might be characterized as "green" or "floral" or "woodsy", and it's true that a lot of the individuality of the bean varieties is obscured by darker roasts. But I for one usually prefer the standard roasts of the mainstream vendors over the light roasts you can seek out at smaller boutique vendors.
Not everyone is going to like less-roasted beans. Less roasted beans have strong, distinct flavors which might be characterized as "green" or "floral" or "woodsy", and it's true that a lot of the individuality of the bean varieties is obscured by darker roasts. But I for one usually prefer the standard roasts of the mainstream vendors over the light roasts you can seek out at smaller boutique vendors.