Just to extend this statement a bit. There's 2 related but different skills in design. User Experience and Visual Design.
Visual Design is one of those things where the best designers do have a innate artistic ability. There is a certain level of talent in this area which you're just born with.
UX however is a skill which can be taught and learned and is a phenomenal skill for a product guy, learning to do Information Architecture, UX etc. is very doable.
BTW Not all visual designers are good at UX. Those that are talented at both aspects of design are pretty much unicorns.
Visual Design is one of those things where the best designers do have a innate artistic ability. There is a certain level of talent in this area which you're just born with.
UX however is a skill which can be taught and learned and is a phenomenal skill for a product guy, learning to do Information Architecture, UX etc. is very doable.
BTW Not all visual designers are good at UX. Those that are talented at both aspects of design are pretty much unicorns.
A spot to get started http://www.uxforthemasses.com/ux-books/