I would also add that search has already moved elsewhere.
Less and less people are using search engines to shop, ex:Amazon makes >$57B a year from search ads, but also look at Temu and Shein which are mostly glorified product search platforms.
No one is searching for "funny videos" when you can just open Instagram and Tiktok.
The only real unique thing that search engines can do is queries that are not directly commercial (e.g. education, information seeking, etc.) and competition is insanely intense (w/ ChatGPT, Perplexity, etc) there.
Less and less people are using search engines to shop, ex:Amazon makes >$57B a year from search ads, but also look at Temu and Shein which are mostly glorified product search platforms.
No one is searching for "funny videos" when you can just open Instagram and Tiktok.
The only real unique thing that search engines can do is queries that are not directly commercial (e.g. education, information seeking, etc.) and competition is insanely intense (w/ ChatGPT, Perplexity, etc) there.