Why do antitrust proposals always suggest breaking up Google by function—Search, Ads, Gmail, etc.? What if, instead, we cloned the whole company?
Start by splitting Google into two identical, full-stack companies, each with all the core products. A year later, split them again. Over time, you get 4 or 8 Googles competing across the board.
Employees could be assigned algorithmically to avoid chaos. This feels more like cell division than amputation—preserving the synergies while creating competition.
Start by splitting Google into two identical, full-stack companies, each with all the core products. A year later, split them again. Over time, you get 4 or 8 Googles competing across the board.
Employees could be assigned algorithmically to avoid chaos. This feels more like cell division than amputation—preserving the synergies while creating competition.