That is what Intel does, they build up a market (Optane) and then do a rug pull (Depth Cameras). They continue to do this thing where they do a huge push into a new technology, then don't see the uptake and let it die. Instead of building slowly and then at the right time, doing a big push. Optane support was just getting mature in the Linux kernel when they pulled it. And they focused on some weird cost cutting move when marketing it as a ram replacement for semi-idle VMs, ok.
They keep repeating the same mistakes all the way back to https://en.wikipedia.org/wiki/Intel_iAPX_432