Yeah, I was always curious why Fivetran didn't build this themselves when reverse-ETL started to take off.
I built a company[0], SeekWell, in this space (launched before Census), but was mostly focused on Sheets and Slack as destinations. SeekWell was acquired a few years ago too.
I built a company[0], SeekWell, in this space (launched before Census), but was mostly focused on Sheets and Slack as destinations. SeekWell was acquired a few years ago too.
0 - https://seekwell.io/