The OP isn't talking about iPhone devs, they're talking about a decade before that when Apple was called 'Apple Computer' and had mad a series of bad business choices (confusing product line up, allowing other companies to make Mac clones, etc).
Developers had started to abandon the Mac OS platform - or at least start making Windows versions of previously Mac-only software - and getting developer confidence back was one of the key things that kept the company alive to grow into the consumer electronics manufacturer that it is today.
Developers had started to abandon the Mac OS platform - or at least start making Windows versions of previously Mac-only software - and getting developer confidence back was one of the key things that kept the company alive to grow into the consumer electronics manufacturer that it is today.