Just to share a counterpoint: I think it’s impossible to get a product market fit without active outbound verification. If it’s a brand new project, balancing development commitment and GTM hours is crucial. If I understand your comment correctly, the brand marketing approach you are talking about works for products that verified their need, but if this is a brand new idea/demos committing to GTM instead of active outbound/ emails/ calls/ in person sales may be too costly.
Did you have a chance working on small / startup projects; how you balance development commitment?
Did you have a chance working on small / startup projects; how you balance development commitment?